Guest Column: U.S. Media Turbulence Points to New Day in Central Asian Journalism

Central Asia remains dangerous for independent journalists. In the latest case, Gennadi Pavlyuk, a 40-year-old Kyrgyzstani reporter who was highly critical of the Kyrgyz government, was tied up with duct tape in neighboring Kazakhstan, thrown from a six-floor Almaty apartment balcony, and died Dec. 22d; a Kazakhstan report implicates the Kyrgyz special services. In Uzbekistan, photojournalist Umida Ahmedova faces up to two years in a labor camp for defamation because of a set of 110 portraits called “Women and Men: Sunrise to Sunset,” depicting the lives of ordinary Uzbeks. On the other side of the Caspian, Azerbaijani bloggers Adnan Hajizade and Emin Milli say they have little faith in overturning their 2½-year sentences for hooliganism. The Azeri pair gained attention last July for a video spoof in which Hajizade appeared at a mock press conference wearing a donkey costume.

Nonetheless, Sasha Meyer sees a reason for optimism on the Caspian. It lies, Meyer writes, in the technology that is transforming journalism in the West. His report:

By Sasha Meyer

Typically, the U.S. comes up with new Internet-related innovations, and later the new products, services and trends are used and emulated elsewhere. If this pattern can serve as a rule of thumb, then what's happening in American journalism hints at new ways to support independent news reporting in Central Asia.

Earlier this year, the Project for Excellence in Journalism, reported, ”Power is shifting to the individual journalist and away, by degrees, from journalistic institutions. ... Through search, e-mail, blogs, social media and more, consumers are gravitating to the work of individual writers and voices, and away somewhat from institutional brand. Journalists who have left legacy news organizations are attracting funding to create their own websites.” At least some reporters now enjoy “a new prospect: individual journalists, funded by a mix of sources, offering expert coverage to many places.”

This is similar to what happened in the Silicon Valley in the 1990s, when power shifted from investment firms to engineers, which itself echoed the experience of the movie industry a few decades earlier. As Michael Lewis wrote in The New New Thing, ”Once the studios lost their clout, the stars seized power. And once they'd seized power they raised their price and demanded the right to direct their own pictures.”

This trend is painful for Western journalists. Reforming institutions such as newspapers that have not seen any change since the invention of the telegraph means a lot of jobs will be lost before a renewed industry emerges.

However, for those who support independent news reporting in places like Central Asia, this is good news. A free press and its institutions never took root in the region, thus there is no need to reform anything. Instead, these supporters can focus on new ways to fund local journalists. Again, Westerners offer interesting models to experiment with.

One example is Christopher Allbritton's approach to covering the Iraq war. Here is how BusinessWeek’s Spencer Ante described it: “Albritton didn't have a juicy contract with The Washington Post or CNN. Rather, his trip was funded by 320 people who donated $14,334 through his Web site, Back-to-Iraq.com. Months before the conflict began, the former Associated Press reporter posted a notice on his site: He wanted to cover the war and asked for readers' financial support for ‘independent journalism.’ As the cash rolled in, Allbritton hit the road with his laptop computer, filing via a satellite phone or Internet café. Donors were put on a premium e-mail list, so they received stories early and got extra reports and pictures. They also passed along story ideas and occasionally berated him for overheated metaphors. ‘Readers were my editors,’ he says." Albritton’s website had a peak daily readership of 50,000.

Another example is GlobalPost, an online for-profit startup launched this year, whose stated mission is "to redefine international news for the digital age." Instead of sending reporters abroad, the publication relies on the network of 65 part-time correspondents who are already there. Its subscription service called Passport seeks to make the journalist the central figure, Elizabeth Jensen reported in The New York Times. "It offers access to GlobalPost correspondents, including exclusive reports on business topics of less interest to general audiences, conference calls and meetings with reporters, and breaking news e-mail messages from those journalists," Jensen wrote. Miriam Elder has written on Central Asia for the GlobalPost.

This expansion of the reporters' role, coupled with the trend among U.S. newspapers to outsource foreign coverage, offers new opportunities for journalists in Central Asia. Foundations and NGOs that support independent media in the region can help them to take advantage of these opportunities by providing two missing ingredients: training and marketing.

Strong journalistic skills are still scarce in the region. Oleg Panfilov, director of the Center for Journalism in Extreme Situations, said in an interview that the quality of reporting has much room for improvement. American and European journalism schools could play a role here by doing for journalists in places like Central Asia what MIT has done for engineers worldwide: make course contents available online for anyone to use. The MIT effort called OpenCourseWare has been popular with geeks across the planet and led to similar projects at other schools, helping create an international consortium and a global movement.

Once trained, the local reporters would still need help making themselves known to international news media and gaining credibility and trust, another challenge their Western supporters could help to overcome.

The domestic audience in the region would also benefit, thanks to a form of a cross-subsidy. Working part-time for a foreign publication like GlobalPost would provide the journalist with time and money to research and report for news sites whose audience is ordinary people in the region. Furthermore, the reporter's work published abroad would still reach the region as such content typically gets picked up by local bloggers.