Steve LeVine covers foreign affairs for BusinessWeek. He previously was correspondent for Central Asia and the Caucasus for The Wall Street Journal and The New York Times for 11 years. His first book, The Oil and the Glory, a history of the former Soviet Union through the lens of oil, was published in October 2007. Putin’s Labyrinth, his new book, profiles Russia through the lives and deaths of six Russians. It was released this week.

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A Blog on Russia, Central Asia and
the Caucasus

Thursday, December 20, 2007

Christmas Cheer in Kyrgyzstan

They tried with Vladimir Lenin. Then they took a stab at Boris Yeltsin. Now the wise white Muslim beards in Kyrgyzstan are turning to a can't miss tourist grabber -- Santa Claus.

Kyrgyzstan, which has totally missed out on the region's oil rush since it doesn't have any, is now trying to cash in on what it's got in plenty -- mountains.

Here's the AP dispatch out of Bishkek:

BISHKEK, Kyrgyzstan — This former Soviet republic has mountains honoring Communist and Russian leaders. Just in time for Christmas, authorities say they plan to name a snowy peak "Mount Santa Claus."

Three climbers set off Wednesday to scale the designated peak and bury a capsule containing the flag of Kyrgyzstan at the summit on Christmas Eve.

Why is a predominantly Muslim and former Soviet land honoring the jolly old elf?

"We want to develop tourism, and Santa Claus is an ideal brand to help us do this," said Nurhon Tadzhibayeva, an official with Kyrgyz tourist authorities.

Plans are afoot to hold an international Santa Claus congress in Kyrgyzstan in the summer, Tadzhibayeva said. The country also intends to hold annual games in which Santas from all over the world will test their chimney-climbing, sled-racing and tree-decorating skills.

Other Kyrgyzstan peaks bear the names of Soviet founder Vladimir Lenin and former Russian President Boris Yeltsin.

Photo: KB35
Rights: Creative Commons

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3 Comments:

Anonymous mukhtar the mambet said...

Wow...wonder if the new "Santa Claus" initiative will be as fantastically successful as Akayev's multimillion dollar national campaign to promote "2002 -- Year of the Mountains!"

At least it keeps the colossal banner industry in the black!

December 20, 2007 1:38 PM  
Blogger Russell Zanca said...

Poor ol' Kyrgyzstan. I suppose if you don't have oil or gas, there's always Mt. Santa.

Then again, I thought they had lots o' gold.

December 21, 2007 7:58 AM  
Blogger Steve said...

Hi Russell. Yes there is the gold. But not enough to carry the whole country and line one's pockets. Thanks for the message, Steve

December 21, 2007 4:45 PM  

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